Super-Max associates with Tamil movie 3

Introduces a brand new product SMX 3 which will be featured prominently in the hugely popular song ‘Kolaveri D’

BestMediaInfo Bureau | Delhi | March 29, 2012

Super-Max, the world’s second largest manufacturer of razor blades with a presence in over 140 countries, introduces a brand new product called SMX 3. With the launch of SMX 3, it also announces its association with the much anticipated Tamil movie “3”. The product will be featured prominently in the hugely popular song ‘Kolaveri D’.

SMX 3 is a 3-blade system razor that is equipped with a 360-degree comfort grip handle. The handle leads to a pivoting head which has a nature strip to reduce irritation and moisturize the skin. It is priced at an attractive price of Rs.99 and offers its consumers an unbeatable and never before shaving experience at only 99 paise per shave.

Commenting on this association, Ajay Bindroo, Group CEO Super-Max said, “The title of the movie itself identifies great synergy with our product SMX 3 and we take great pride in this association. This movie ‘3’ is being keenly looked forward to as a viewer’s delight and to place our innovative and novel product SMX 3 in it shall prove to be a great lift off for the brand. Our focus has been to constantly innovate, by bringing forth breakthrough products for our consumers and we intend to make remarkable headways in that direction.”

The smooth integration of the brand within the movie as well as the song features the extensive use of the product by the main protagonist – Dhanush across various scenes in the movie. This amalgamation of SMX 3 in the movie 3, will establish a strong connect with the consumers resulting in a lasting brand recall.

Kolaveri Di has become an anthem not only in Tamil Nadu but also across the world, transcending geographical boundaries. YouTube honored the video with a ‘”Recently Most Popular” Gold Medal award and “Trending” silver medal award. Even CNN has taken special note and crowned Kolaveri di the Top Song of the Year 2011.

With a humble beginning in 1986 to the present day global reach, the Super-Max group has evolved into an exceedingly trusted family-owned brand. Today it is one of the leading brands in its category worldwide with an extensive range of personal care products catering to all segments of the market.

Bollywood@BestMediaInfo.com