ABC’s ‘Revenge’ pilot offered free on Kindle

Now this is an interesting way to market a new show: ABC is offering the pilot of fall soap Revenge for free — as a script download on Kindle.

You can read the pilot script for the series on the device from now until its Sept. 21 premiere date. Networks normally try all sorts of summer marketing stunts to build buzz for a new show, but offering the script as a free beach read is really unusual, and suggests  confidence in the show’s writing (or at least it’s ability to hook the viewer reader). The story of Revenge is sort of like The Count of Monte Cristo re-imagined as a modern Hamptons soap and you can get the script here.