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Blair Rich to Exit as Warner Bros President of Worldwide

Blair Rich is leaving her submit on the finish of this 12 months as Warner Bros Pictures Group President, Worldwide Marketing, and Warner Bros Home Entertainment, the studio introduced on Friday.

Rich ends a 23-year profession on the studio amid wave of downsizing.

“It’s been my greatest honor to spend the first chapter of my career at Warner Bros., but after 23 years it’s time for something new,” stated Rich in an announcement to TheWrap. “I am grateful to have worked with so many brilliant executives and treasure the astonishing filmmakers and artists who fueled this job with passion in the pursuit of connecting the global audience to their remarkable spectacles and stories. More than anything, leading the most talented marketing team in the business has been the greatest privilege, and I know there is no limit to what they will continue to achieve in the future.”

“Blair has had an amazing run during her tenure at Warner Bros. creating and executing a multitude of unique, compelling and award-winning campaigns,” added Toby Emmerich, Chairman, Warner Bros. Pictures Group. “She is a thoughtful leader who is well respected by her staff, peers and filmmakers. Blair has built a great team, and set a standard of excellence which will continue as her legacy here. We understand and are supportive of her desire to expand her horizons and wish her the best in what will undoubtedly be an exciting next phase.”

One of the trade’s most revered executives, Blair Rich has served as President, Worldwide Marketing, Warner Bros. Pictures Group and Warner Bros. Home Entertainment since January 2018, main the event and execution of all advertising and marketing campaigns for each the Studio’s world theatrical and residential leisure releases. The Warner Bros. Pictures Group markets titles produced by Warner Bros. Pictures and New Line Cinema, in addition to the Studio’s varied manufacturing companions and movies launched on HBO Max. Rich had oversight of Warner Bros. Pictures’ worldwide inventive promoting, publicity, media, world digital, world promotions, worldwide theatrical analysis and multi-cultural advertising and marketing groups. She additionally oversaw the Home Entertainment advertising and marketing operation.

Rich’s many campaigns embrace “Wonder Woman” and its new installment “Wonder Woman 1984,” “Tenet,” the Academy Award-winning “Joker,” “A Star Is Born,” “Crazy Rich Asians,” “It,” “Inception,” “The Dark Knight Trilogy,” and The “Harry Potter” Franchise, amongst many others.

Prior to her promotion, Rich most lately served as President, Worldwide Marketing, Warner Bros. Pictures. She additionally sits on the board of LA Family Housing.

Read Rich’s memo under:

Twenty-three years in the past, I walked into the Glass Building on the age of 22 as a Marketing Trainee in International Theatrical Marketing. Of course, I already thought I possessed fairly a little bit of expertise having interned at age 18 in Jeff Goldstein’s Western Distribution department, adopted by a number of stints in London’s European Marketing workplace. I used to be able to tackle the world! I keep in mind sitting in my cubicle making my very own stationery that merely stated “Marketing” as my title out of worry that nobody would take me critically if the “Trainee” label was there.

The relaxation is historical past.

Over 450 campaigns later, a couple of issues standout:

I’ve been surrounded and supported by the most effective executives within the enterprise, and I’m deeply appreciative of their management, partnership, and collaboration.

I can’t consider how lucky I’ve been to work with so most of the most astonishing and sensible artists of our day. My ardour for filmmakers and their artistry is boundless. I’ve all the time been in awe of the accountability they bestowed upon me to translate their imaginative and prescient, years within the making, to the viewers. The leap of religion and belief that requires is humbling and can by no means be misplaced on me. They have formed my worldview, taught me to take daring, audacious dangers, and inspired me…

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