Ellen DeGeneres and Sandra Bullock have sued 100 nameless people over “online scams” that embrace faux endorsements for magnificence merchandise from the 2 celebrities.
In a swimsuit filed in Los Angeles Superior Court on Wednesday, Bullock and DeGeneres say that they’ve been “targeted because of their age, their unimpeachable reputation for honesty and having worked hard at maintaining a healthy and youthful look, which con artists believe will attract and dupe unwitting customers into getting bilked by giving up their credit card information.”
The scams, primarily based on the swimsuit, contain faux movie star endorsements which are used to assist entice unsuspecting patrons into packages with recurring fees.
“Customers are deceptively induced to buy products like Defendants’ ‘anti-aging serums’ and other Beauty Products, typically tempting them with a ‘trial offer’ which promises a free or risk-free trial at a nominal cost or for only a shipping and handling fee,” the swimsuit states. “In practice, however, customers who purchase the trial offer are charged full price for the product or service unless they cancel the order within a very short time, a tactic that commits customers to receiving multiple deliveries and charges for products they did not want or expect.”
Included within the swimsuit are additionally examples of the false endorsements, comparable to fictitious reward for a product referred to as the “Alessa Serum” from Bullock and DeGeneres.
Other merchandise listed within the swimsuit with the false endorsements embrace BioDerm Rx, Derma Bright, Instant Youth Recapture 360, and Skinception Instant Wrinkle Reducer.
Bullock and DeGeneres are searching for damages and a preliminary and everlasting injunction in opposition to the defendants from utilizing their publicity rights (together with their identify, “photograph, likeness, image, identity, persona, voice, sound-alike voice and/or signature”) once more.
“People are being defrauded in this massive scam using Sandra’s and Ellen’s names and images,” Michael Kump and Michael Weinstein, Bullock and DeGeneres’s attorneys, mentioned in a press release. “Like Whack-A-Mole, for each fake site exposed, another one pops up. The complaint exposes the scam and how it works so people can avoid getting trapped in it, and provides a way to identify those responsible and profiting from it so they can be stopped and held to account.”
Pamela Chelin contributed to this report.
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