Ritu Kumar’’s collection rules ramp on day one of Wills India Fashion Week

After a slight hiccup over a fire safety permit, the Wills Lifestyle India Fashion Week (WLIFW) Autumn-Winter 2010 that kicked off here witnessed models sizzle the ramp in designer Ritu Kumar’’s outfits.

Designer Ritu Kumar showcased her collection, themed ”Label”. The collection was an ode to modern and career oriented women of a city.

Traditional shapes were moulded into defined curves, and textures were created through the use of fabric layering, print and embroidery.

Silk was used extensively in the collection in its various forms – net, jacquard, velvet, georgette, satin, knit.

Talking about her son and creative director of Kumar’’s Label, Amrish Kumar, she said that he has tried to make the collection modern yet keeping in touch with the age-old Indian tradition.

“He is thinking of a very modern, career-oriented person, who reacts to these kind of clothes. But at the same time, there is a lot of ethnicity; there is a lot of use of Indian fabrics,” said Kumar.

“It is not as if it is something that has not come within the roots of India. But it has, but he has slanted it towards a different kind of age group, a different kind of lifestyle,” added Kumar.

Meanwhile, designer Gaurav Gupta’’s collection was perhaps a tribute to the Victorian era.

Models dressed in bold tartan check designs with Swarovski satin neckpieces walked the ramp with élan.

The models also sported a puffed hairstyle.

The WLIFW-AW 2010, hosted by the Fashion Design Council of India, will witness the participation of 130 designers and 75 of them will also be presenting shows,

The fashion extravaganza, featuring 43 shows that will run rill March 28 will also witness the participation of 19 new designers.