Sony Music creates roadblock for Jannat 2 song

The first ever roadblock by a music label for “Tu hi mera” song took place on March 24 across music and youth channels

BestMediaInfo Bureau | Delhi | March 26, 2012

Following the tremendous success of Jannat, people are now anxiously waiting for the music of Jannat 2. Presented by Sony Music, the hugely anticipated video, “Tu Hi Mera,” starring Emraan Hashmi and Esha Gupta is set to take over the small screen as a Roadblock comes to life across youth and music channels including MTV, 9XM, UTV Bindaas, UTV Stars, Zing, ETC, MTunes, Zoom, B4U and E24.  This unique initiative is also being supported by a print campaign across leading publications in Mumbai, Delhi, Pune, Hyderabad, Lucknow, Kanpur, Ahmedabad & Baroda.

Says, Sanujeet Bhujabal, Marketing Director Sony Music Entertainment India, “Post the success of Jannat, there is a lot of expectation riding on the music of Jannat 2 therefore we decided to create a Roadblock where in fans will get an opportunity to  view Tu Hi Mera from Jannat 2  across leading music and youth channels. We are confident that the music will be appreciated and will surely have people hooked on to it.”

The Roadblock took place on March 24^th, between 8.00 and 8.30PM across music and youth channels.

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