Watch: The Greeting Card Business Gets Weird In Bob Odenkirk's 'Girlfriend's Day…

You can tell Bob Odenkirk is the perfect loser in Girlfriend’s Day because he plays a professional greeting card writer. The irony of such a job for such a character has been seen before in The Lonely Guy, Missing Pieces, Mr. Deeds, (500) Days of Summer and, with a bit of variation, Her. In this new movie, a Netflix original, the main premise is that he used to be the best at it and now must reign again through a contest related to the titular new holiday.

Odenkirk seems perfect for the role, as it’s almost like he’s playing his TV character Saul Goodman from Breaking Bad and now Better Call Saul as a writer instead of a lawyer. He co-wrote the script with his old Mr. Show collaborator Eric Hoffman and Philip Zlotorynski (director of the spoof My Big Fat Independent Movie), while documentary filmmaker Michael Stephenson (Best Worst Movie, The American Scream) is directing.

Obviously Odenkirk’s character finds love in the form of Amber Tamblyn (who just so happens to be the wife of his buddy David Cross in real life). He’s also joined by some old friends like Breaking Bad‘s Steven Michael Quezada, Better Call Saul‘s Ed Begley Jr., Ass Backwards costar June Diane Raphael, Nebraska costar Stacy Keach and Andy Richter, whom he worked with on Late Night with Conan O’Brien. Others in the ensemble cast, most seen in the trailer below, include Natasha Lyonne and Alex Karpovsky.

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Here is the cute poem-infused synopsis for Girlfriend’s Day via Netflix: 

Roses are Red,
Violets are Blue,
Write a card too clever,
And someone might kill you!

Ever wonder who penned the perfect words to the Mother’s Day card you sent last year? Or the hilarious birthday card you gave your best friend? A master of words, that’s who.

In the Netflix original film, Girlfriend’s Day, director Michael Paul Stephenson (The American Scream) invites you to experience a clever and quirky story about love, loss and the worst place to get a paper cut. Meet Ray Wentworth (Bob Odenkirk), once a king of the wordsmith world, and now a down-on-his-luck romance card writer. In an effort to recapture the feelings that once made him the greatest, he gets entangled in a web of murder and deceit as writers vie to create the perfect card for a newly crowned holiday: Girlfriend’s Day.

See the movie only on Netflix starting, of course, on Valentine’s Day.

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