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Why Paramount Will Keep Mining Viacom’s Vaults After Modest

“You have to take your biggest assets, and apply them everywhere you can,” Comscore media analyst Paul Dergarabedian says

Nickelodeon and its youthful preschool sibling Nick Jr. as soon as dominated youngsters cable programming with a protracted listing of iconic exhibits, together with  “Rugrats,” “SpongeBob SquarePants,” “Blue’s Clues,” and “Dora the Explorer.”

Now, as dad or mum firm Viacom continues its cost to reposition its film studio Paramount Pictures towards the highest of the heap, the media and leisure firm continues to mine its deep cavern of untapped IP in hopes of returning the studio to iconic standing.

The technique is proving worthwhile, as Paramount’s new movie “Dora and the Lost City of Gold” opened this previous weekend with a respectable field workplace whole of $17 million.

If “Dora” seems to be even a modest hit, that might be the form of stepping stone Paramount wants because the studio continues to place collectively a slate of movies to spice up its place in Hollywood, in keeping with Comscore media analyst Paul Dergarabedian.

“You have to take your biggest assets and apply them everywhere you can. ‘Dora’ is the perfect example of that,” Dergarabedian…

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