A draft communication has been prepared for transmission to MRUC, a copy of which has been mailed to all members for necessary action to carry through the boycott of IRS

BestMediaInfo Bureau | Delhi | February 4, 2014

INS logo Breaking News: INS hits back at MRUC, issues Advisory on withdrawal from IRSThe Indian Newspaper Society (INS) has gone through with its ultimatum. After day-long confabulations today, MRUC refused to withdraw its report. Within an hour of MRUC issuing a press statement announcing its decision, the INS Secretary General, V Sankaran, sent out an Advisory urging its members to reject IRS 2013 and to take such steps for restitution as they may be advised to take.

The Executive Committee of INS, at its meeting held here yesterday, had unanimously rejected the findings of Indian Readership Survey 2013 and urged the Media Research Users’ Council (MRUC) to withdraw its report forthwith.

A draft communication has been prepared for transmission to MRUC, a copy of which has also been mailed to all members for information and necessary action.

The draft letter clearly stipulates that individually, media houses would write to MRUC Chairman Ravi Rao, RSCI Managing Committee Chairman Hormusji Cama, and Prashant Singh of Nielsen India announcing that they would “withdraw from any association with the Indian Readership Survey (IRS). We call upon MRUC, RSCI and Nielsen India to immediately cease and desist from using for the purpose of the survey, the mastheads of all publications for which proprietary rights are owned by us…”

The draft letter also insists on “written acknowledgement of this letter together with an assurance that the usage of our mastheads for survey purposes will be immediately ceased.”

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