Launches multi-media campaign including TV, Print, Digital, Outdoor, multi-brand stores across the country and ambient media in Cinema foyer
BestMediaInfo Bureau | Delhi | July 20, 2012
Citizen Watches India has associated with the much awaited Warner Bros film, The Dark Knight Rises (TDKR), which will be released on July 20.
The association with The Dark Knight Rises movie brings the whole product story alive through a multi-media communication via Television, Press, Digital, Outdoor, multi -brand stores across the country and ambient media in Cinema foyer.
Katsusuke Tokura, MD, Citizen Watches India says, “The Batman symbolizes resilience, toughness and durability which co-relates to the new Super Titanium collection from Citizen ensuring a strong co-branding message to our target consumer”
The tie up alongside execution was undertaken by the Bangalore branch of Initiative media (The Media AOR on Citizen Watches) alongside Lin TV, the marketing tie up division of Initiative.
Subhas Warrier, Executive Vice President, South, Initiative adds “the tie up was very apt as the brand was looking for strong association that is topical in nature to coincide with the bringing of the Super Titanium range to the ever discerning Indian consumers. Talking to them through legendry movies such as The Dark Knight series leaves a stronger imprint in the consumer mind”
The TV commercial and the OOH campaign have already started in the first leg. Tying the thrill of the Warner Bros’ Batman series with the premium super titanium watches, Super Titanium incorporates Citizen’s committed pursuit of materials and advanced technologies which results in the unique integration of lightness and toughness.
The ‘Eco-Drive’ technology allows the watch users a worry-free wear. All models from the Super Titanium Collection feature a high-quality sapphire glass that helps protection against scratches and always guarantees a perfect view on the time display.The watch is also water resistant to 10 Bar.Color accents and changing design in minute division also revive the appearance of the dials. The layered dial and etched patterns on the case and bracelet dynamically highlight Eco-Drive originality. And most importantly Super Titanium watches are 5times harder and 40% lighter than Stainless Steel watches
Citizen Watches urges its customers to bond with Batman by planning to take its customers on The Dark Knight Rises journey. Citizen Watch buyers got a chance to watch the film at a Pre-screening before the World did! The selective buyers of the Super Titanium watch will be also given free movie passes.
Citizen Watches the makers of revolutionary Eco-Drive – light powered watches, which lends an air of excitement and expectation around the CITIZEN WATCHES brand name and adding to the excellent equity CITIZEN WATCHES already enjoyed in India.
With its wealth of technological expertise build up over many years, CITIZEN WATCHES has achieved impressive number of technical accomplishments in integrating special features in Eco-Drive, like Radio controlled watch, Super Titanium watch and many more. CITIZEN WATCHES Eco-Drive incorporates an advanced watch technology, with great styling to bring the unbelievable range of watches.