Boogie Woogie on Sony opens strong despite switch-off on DEN Network. Star Plus widens lead margin in Week 49 of TAM 2013
BestMediaInfo Bureau | Delhi | December 12, 2013
The telecast of Zee Rishtey Awards 2013 helped Zee TV overtake Colors at No. 2 in Week 49 of TAM 2013. The main event garnered 8,599 TVTs while the telecast of ‘Red Carpet’ fetched 3,969 TVTs.
The week also saw the launch of Boogie Woogie that opened strongly despite the switch off on DEN Network. Boogie Woogie opened at 4,411 TVTs.
According to TVT data sourced from TAM subscribers for Week 49 (December 1 – December 7) for CS 4+, HSM markets, Star Plus widened its lead over No. 2 GEC which was held by Zee TV this week. Colors slipped to No. 3 followed by Life OK at No. 4. SAB and Sony continued to be at No. 5 and No. 6 respectively.
Star Plus widened its lead over competition with 561 million TVT with a relative share of 24.15% (last week 548 million TVT with 23.64% relative share).
Zee TV overtook Colors at No. 2 this week on the back of Zee Rishtey Awards 2013. The channel recorded a Gross TVT of 480 million and a relative share of 20.66% (last week 449 million with 19.37% relative share).
Colors slipped to No. 3 with a Gross TVT of 456 million. It had a relative share of 19.63% (last week 479 million TVT with 20.66% relative share).
Life OK retained its No. 4 position with Gross TVT of 325 million against last week’s 334 million. The relative share was at 13.99% in Week 49 against 14.41% in the previous week.
SAB TV was at No. 5 with 260 million TVT and 11.19% relative share (last week 269 million TVT and 11.6% relative share).
Sony recorded Gross TVT of 241 million. It had a relative share of 10.37% relative share (last week 239 million TVTs with 10.31% of relative share).
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