Kicking Off the 2011 CinemaCon!

What is CinemaCon, you may ask? Long-time readers will probably know it better as ShoWest , the annual convention and trade show in Las Vegas where theater owners and exhibitors from across the globe congregate to learn more about the latest technology, and the studios use that opportunity to give their valuable partners an advance look at some of the movies coming out for the rest of the year.

PHOTO GALLERY: The promo posters and displays at CinemaCon 2011

This year’s panels and presentations are taking place at the enormous Caesars Palace Conference Center just across the Strip from the Paris Hotel and Casino that previously played host to ShoWest. This means that most of the movies and cool footage we’ll be watching in Caesars’ massive Colloseum Theater,…

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