The account was won in a multi-agency pitch, and will be handled from agency’s Kolkata office
BestMediaInfo Bureau | Delhi | August 27, 2014
Platinum Media, a part of Madison Media Group, has won the media mandate of Cordlife. The account was won in a multi-agency pitch. The account will be handled from the Kolkata office.
Cordlife is a leading multinational with a multi-product portfolio operating in the healthcare domain. It operates the largest network of stem cell banks in the Asia Pacific region covering Singapore, Hong Kong, India, Indonesia, the Philippines and Malaysia, and has strategic investments in China Cord Blood Corporation (CCBC), one of the leading stem cell banks in China. All the banking facilities of the group are designed as per international standards and adhere to the same, benchmarked against international best practices.
Cordlife India operates more than 60 centres across the country and has state-of-the-art processing and storage facility capable of storing 150,000 units scalable by another few lakhs.
Meghnath Roy Chowdhury, MD, Cordlife, said, “Reaching out to prospective clients by creating a mass awareness and creating faith in the concept was the biggest challenge we faced when we started off. As a company we have always wanted to make our services available to all expectant parents as we believe banking their baby’s stem cells would be the first responsible step towards parenthood to help protect their child’s health in future. Standing today in 2014, the increasing level of awareness and acceptance amongst people across the globe regarding stem cell banking and its application, we decided it was the right time to launch our ATL activities to reach out to all those expectant parents willing to know more and avail our services.”
Basabdatta Chowdhuri, CEO, Platinum Media, said, “We are delighted with this new win and are confident that we can add strategic value in building the Cordlife brand in the country.”
A month ago, the agency’s Kolkata branch also won the media mandate for Senco Gold & Diamonds.
Madison Media was recently in the limelight for handling the entire media mandate for BJP.