January 3, 2012
With ‘Mission: Impossible Ghost Protocol’ leading the box office this Holiday season it is clear that movie-goers responded very favorably to the IMAX early engagement strategy, said IMAX CEO Richard L. Gelfond. Fans and critics all over the world who previewed this blockbuster in IMAX generated the positive word-of-mouth and social media buzz that helped drive the strong box office results we see today and we believe this will continue to support the films success throughout its run.
We are honored that Paramount and the ‘MI:4’ filmmakers entrusted IMAX to put the pictures best foot forward and be the word-of-mouth ambassadors that separated it from the rest of the pack, said Greg Foster, Chairman and President, IMAX Filmed Entertainment. We believe the films success demonstrates how IMAX is bringing must see back to movie-going.
IMAX commented that worldwide gross box office for the fourth quarter ended December 31, 2011 was approximately $ 98 million ($ 54.3 million domestically and $ 43.7 million internationally).
The IMAX release of this fourth installment of “Mission: Impossible” features approximately 30 minutes of scenes filmed with IMAX cameras. Exclusively in IMAX, these sequences expand to fill the entire screen, and further immerse the audience in the explosive action and vast scope of the film. One featured sequence includes the unbelievable stunt performed by Tom Cruise as he scaled the worlds tallest building, the Burj Khalifa Tower in Dubai, providing an up-close, you-are-there experience as only IMAX can.
The IMAX release of Mission: Impossible – Ghost Protocol has been digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.