‘The Gentleman’s Code’ premiered yesterday and will air every Sunday at 8 PM
BestMediaInfo Bureau | Delhi | January 13, 2014
Star World and Pernod Ricard India have launched a new, ‘Chivas Studio – Gentleman’s Code’, a weekly magazine show that went on air from yesterday, January 12, 2014 at 8 PM. It will air every Sunday. The show attempts to break the code of the new-age man and will delve into the psyche of modern perceptions and the essence of what it takes to be a man in the 21st century.
From hunter-gatherers to stay-at-home fathers, men have refashioned and redefined their roles over centuries. Even as the balance of economic, political and social power remains firmly entrenched in their favor, collectively, men have perhaps never faced as much scrutiny, pressure and competition as they do today. Add to this instinctive self-evaluation and you can imagine how interesting it will be to get men to tell us what makes them tick and to showcase what they really want. Gentleman’s Code aims to interpret this very clockwork of urban insights.
Kevin Vaz, General Manager – English channels, Star India, said, “Chivas Studio – Gentleman’s Code is an insightful probe into the psyche and inner workings of the modern Indian Man. We’re certain that our Star World audiences will be intrigued by what makes men tick and the show will portray a host of new and different aspects to the urban male.”
“The Chivas Studio 2014 explores a territory that has been taken for granted for centuries – men! We have created a concept that captures emotions revolving around chivalry, friendship and brotherhood, emotions which truly reflect the fundamental philosophies of Chivas. ‘Chivas Studio : The Gentleman’s Code’ will enter a man’s mind and decode the DNA of his psyche exploring this through friendship, sex, women, gadgets and toys, fashion, style and much more. It’s a show which will become a man’s guide to life and the mystery that makes men what they are,” commented Sumeet Lamba, Executive Director, Pernod Ricard India.
In six one-hour episodes, hosted by journalist-author Aatish Taseer, Chivas Studio will celebrate and simultaneously decode the urban Indian man and address the revered institution of the male fraternity. The show will feature a host of high-profile guests like Priyanka Chopra, John Abraham, Karan Johar, Barkha Dutt, Chetan Bhagat and many others.
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