Marketing initiatives to drive engagement with kids at multiple touch points; co-branded TVC to promote the tie-up
BestMediaInfo Bureau | Delhi | October 14, 2011
Horlicks and Red Chillies announce their association for the most awaited superhero film of the year Ra.One, to be released this Diwali. The association is very apt given that the superhero G One perfectly embodies… Continue reading Ra.One now with Horlicks to become ‘Taller Stronger Sharper’
It’s conventional wisdom that Woody Allen’s American fan base has all but deserted him over the last 20 years. Between his 1990s personal scandals and a series of hit-or-miss movies that seemed like pale xeroxes of his earlier films, viewers in his own country had pretty much abandoned him to the French. So how, then, can one explain the smash success of… Continue reading How Did 'Midnight in Paris' Become Woody Allen's Top-Grossing Movie?
The magazine programme that luredThe One Show presenters Adrian Chiles and Christine Bleakley to ITV1 has been dealt another blow–its losing its launch editor. Ian Rumsey plans to leave Daybreak at the end of the year.
Rumsey, who was handed control of Daybreak’s predecessor GMTV last May, also oversaw its much-criticised September rebrand. Like the rest of the Daybreak team, he stood firm in the face
As the technology to make films becomes ever cheaper, and avenues of distribution for indie projects expands, it seems likely that movie fans will encounter an increasing number of movies made well outside the Hollywood system. We’ve seen under-the-radar hits in recent years – from Robert Rodriguez’s El Mariachi to The Blair Witch Project on to recent sensation Paranormal Activity – but those films still eventually… Continue reading 'For Lovers Only' Demonstrates No-Budget Films Can Become Hits in the Internet Age