Taylor Swift's New Fragrance
Courtesy Elizabeth Arden; Inset: Jason Merritt/Get

Taylor Swift is no stranger to finding a creative outlet for her emotions, so its no surprise she’s channeling some of those feelings into her own perfume! After announcing last fall she would debut her first signature fragrance in collaboration with Elizabeth Arden, now the details of her new scent, Wonderstruck, have finally been released. “Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time,” Swift said. And everything from the perfume’s name to the specific ingredients of the scent were drawn from Swift’s personal life experiences. “I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about the first time you meet someone,” she said. “A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.” Swift will help shape those memories with a gourmand floral scent, boasting notes of vibrant fruits including raspberry and apple blossom, with notes of golden amber and sandalwood. Tell us: Are you excited to try Taylor Swift’s new fragrance?—Kim Peiffer


Edited by Melissa Liebling-Goldberg

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