The association is being amplified through a TVC and a special consumer promotion across 10 Cities
BestMediaInfo Bureau | Delhi | August 10, 2012
Taking the philosophy of ’Aaj Kuch Toofani Kartey Hain’ to the next level, India’s most iconic and resilient soft drink Brand, Thums Up is tying up with India’s Biggest Superstar, Salman Khan’s upcoming movie ‘Ek Tha Tiger’, due to release on 15th August, 2012. Through this association, Thums Up, lives by its credo to inspire today’s generation of Indian male youth to ‘Live Like Thunder’.
The association will be amplified through a 30 sec TVC across Key channels and a 60 sec TVC across Key Cinemas (DT and INOX) in India. The association is also layered with a special consumer promotion across 10 Cities – Delhi, Mumbai, Hyderabad, Ahmedabad, Lucknow, Allahabad, Agra, Kanpur, Meerut and Ghaziabad. Starting August 7th, 2012, consumers have the opportunity to win movie tickets to ‘Ek Tha Tiger’ and/or stand a chance to win the Grand Prize, scarf autographed by actor Salman Khan.
To participate in the promotion, consumers need to SMS “THUNDER <space> City Name” to 530305 and 10 lucky winners everyday (Till 13th August) will get to win two tickets for the movie. The promotion will also be amplified through RJ mentions (Big FM) and Social media (Facebook, Twitter ,Youtube, Thums Up website – (www.thumsup.in).
In addition, at the end of the promotion period, one of the consumers will also stand the chance to win the Grand Prize (scarf autographed by actor Salman Khan). The winner will be chosen from all the entries received during the offer period, through a computer generated lucky draw.