Former supermodel Tyra Banks has inked a deal to create a new fashion and beauty website.

Banks’ NYC-based production company, Bankable Productions, is partnering with Los Angeles-based Demand Media on ventures that will include creating an Internet site, producing online video segments, and developing a series of applications for smartphones.

She recently quit her five-year-old talk show to pursue the online venture.

Banks said in a statement Wednesday: “I have always been passionate about harnessing my experience and knowledge in the beauty and fashion businesses and creating an engine that would provide my audience with inspirational and instructional content to help them look and feel their best.”

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