Bruce Willis Debuts Self-Titled Scent

How would you like to smell like Bruce Willis? The Die Hard actor is the latest celebrity to launch a signature fragrance named after himself through a development deal with LR Health & Beauty Systems.

The fragrance — simply dubbed Bruce Willis Eau de Parfum — hits retailers in North, Latin and South America as well as China, Japan, and India this week. The cologne is described as “gray colored” and contains hints of “grapefruit, pepper, and vetive,” Women’s Wear Daily reports.

“The development of my new fragrance was really a lot of fun. The products stand for individuality, uniqueness and sustainability,” says Willis.

In addition to his signature scent, Bruce’s budding body brand will also feature shampoo, body wash, deodorant spray, and aftershave expected to debut in the months to come.