BuzzFeed is revamping its studio enterprise by placing Cindy Vanegas-Gesuale, its present head of programming at BuzzFeed News, in control of its TV and movie operations, in response to an organization memo.
Vanegas-Gesuale replaces Lauren Dolgen, who final month left the corporate to affix the Paramount Network. She’s anticipated to jumpstart its studio enterprise, which has struggled to create initiatives that acquire a lot traction since its launch in 2014.
BuzzFeed CEO Jonah Peretti stated in a employees memo the transfer comes because the writer appears to make a mark on a “post-TV world” that’s more and more dominated by streaming platforms.
“Cindy and the BuzzFeed Studios team will continue to move the current slate forward while aggressively adding in new projects across the company,” Peretti wrote within the memo. “As we look ahead, our strategy with Studios will mirror what we’re doing throughout the larger organization: we’re focusing on what we do best. That means strengthening our focus on developing innovative content for the platforms. Making TV is great, but we’re even more interested in figuring out the future of TV.”
Peretti pointed to “AM to DM,” the corporate’s dwell morning present on Twitter, for instance of the digital-friendly content material the corporate needs to pursue transferring ahead. BuzzFeed at the moment has a number of movie initiatives within the works, together with two with “It” producer Dan Lin, together with a movie on the “Dear David” ghost story from BuzzFeed author Adam Ellis.
Also in improvement is “Brother Orange” with Warner Bros. that has Jim Parsons connected to star and “From Russia With Blood,” which is in improvement with George Clooney’s Smokehouse Pictures based mostly on a BuzzFeed News investigation.
Earlier this 12 months, BuzzFeed laid off 15% of its workforce, or about 220 employees, as the corporate has struggled to satisfy its income targets.
Vanegas-Gesuale’s further duties have been first reported by The Hollywood Reporter.
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