Cocoa Pebbles Commercial Leaves Hulk Hogan Suing Mad

Cocoa Pebbles has gotten itself into a pickle after allegedly using Hulk Hogan’s likeness without permission in its “Cocoa Smashdown” commercial, which premiered earlier this year. The wrestling legend has filed suit against Post Foods, the makers of the cereal, because he believes the company patterned their animated character Hulk Boulder — a muscle-bound fighter that takes on Fred and Barney in the ring, only to be defeated by Bamm-Bamm — after him. Here’s where things get wonky: Early in his career, Hulk Hogan used the name Boulder, changing it only after WWE founder Vince McMahon convinced him to adopt an Irish moniker.

According to a federal lawsuit filed last week, Hulk “is shown humiliated and cracked into pieces with broken teeth, with the closing banner, ‘Little Pieces…BIG TASTE!’” Additionally, the ’80s icon — whose real name is Terry Bollea — markets his own line of Hulkster burgers for Wal-Mart, which he claims have been financially affected by the “unauthorized advertisements.”