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HBO Max’s Big Bet on Blockbuster Releases Is Already Paying

The variety of HBO Max subscribers jumped following Warner Bros.’ announcement that each one 2021 films would debut on the streaming service, new information exhibits

HBO Max’s large guess on new film releases seems to be displaying early indicators of paying off, with practically twice as many individuals including subscriptions after it introduced its full 2021 movie slate would debut on the service, based on Hub Entertainment Research.

In November, 7% of Americans who signed up for a TV subscription added HBO Max, based on survey information Hub shared completely with TheWrap. That determine spiked to 13% in December — a pattern that coincided with Warner Bros. asserting all 17 movies it had pegged for theatrical releases in 2021 would additionally premiere on the brand new streaming service. The leap in new subscriptions additionally coincided with “Wonder Woman 1984” hitting HBO Max on Christmas Day.

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