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Maxus remains “dominant” in India in latest RECMA ratings

It is the 4th consecutive year that Maxus stays on top of the RECMA ratings. Wins business upwards of Rs 300 crore in H1 of 2014

BestMediaInfo Bureau | Delhi | July 18, 2014

Maxus-Maxus, India’s leading integrated media agency, has retained the honour of being the most “dominant” agency yet again, according to the latest RECMA report, a qualitative assessment for all leading media agencies.

It is the 4th consecutive year that Maxus stays on top of the RECMA ratings. The agency also won 23 new clients, worth upwards of Rs 300 crore in business cumulatively, in the first half of 2014. These new clients include Tata Sons, JK Tyres, Kotak Mahindra Bank, Unitech, Paytm,, ICC T20 World Cup 2014, Cigna TTK Health Insurance and BML Educorp.

Kartik Sharma

Kartik Sharma

Speaking on the year so far, Kartik Sharma, MD, Maxus South Asia, said, “Over the last 12 months, Maxus has made an effort to become future ready in a digitally charged media environment. We approach planning and investments in an integrated manner with emphasis on new media concepts that brings digital media, content and data together with traditional TV, print and radio. We believe this gives us an edge in the market, helping us delight our existing clients and bring new clients into the fold. Our ‘Lean into Change’ approach has given us a healthy double digit growth in 2014”

Besides their expertise in core traditional media, Maxus today is a full- fledged media solutions agency with expertise across digital, mobile media, data and analytics, branded content and programming .Talent across these verticals are embedded in the network and work closely with core client teams.

The new approach at Maxus has resulted in several ingenious campaigns like ‘Power of 49’ for Tata Tea; Kotak Jifi; Vodafone Fan Photo; and Tata Sky’s innovation around the IPL. Maxus was the first agency to set up a digital command centre for Nestle, where the marketing and agency team monitor data from various social feeds and take real-time marketing decisions. This ensured judicious use of budgets across media with a low percentage of wastage. The approach also helped expand business with new clients across industries ranging from e-commerce, banking & insurance, sports, retail, healthcare, etc.

In 2014, Maxus was part of WPP Team Red (headed by MEC Global) that won the Vodafone account across several countries and retaining the account in India. The expertise of a long client relationship with Vodafone domestically brought about great insight during the pitch process.

This year Maxus has also brought on board two senior leaders – Navin Khemka in New Delhi to head the North and East region and focus on new business development, and Anand Chakravarthy heading Maxus, West and some of their key client relationships.

Earlier in the year, Maxus won the digital agency of the year and a number of metals at the Abbys 2014 for their new media capabilities.

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