Peter Micelli’s new administration agency has launched with the group of brokers who left in an exodus from high companies like WME, CAA and UTA again in August, and the agency is now known as Range Media Partners.
The new firm is backed by Steve Cohen’s Level72 Ventures, in addition to with participation from former New York Knicks Coach David Fizdale, former Microsoft CMO Mich Mathews-Spradlin, and Grubhub Founder and CEO Matt Maloney.
The firm’s founders all have a joint stake of possession within the firm. Alongside Micelli, they embody: Dave Bugliari, Mackenzie Condon Roussos, Rich Cook, Michael Cooper, Susie Fox, Sandra Kang, Rachel Kropa, Chelsea McKinnies, Lucinda Moorhead, Mick Sullivan, Byron Wetzel and Jack Whigham. An further founding member who will lead a music division can be introduced quickly.
“We are incredibly proud to begin this exciting adventure together,” the founders stated in a joint assertion. “Each of us brings something unique and impactful to the table that contributes to our company’s mission and overall success. We want to take a deep, personal approach to our clients’ work while continuing to deliver great results. We have the utmost gratitude to those that have nurtured and supported our work for years, and we look forward to our continued collaboration. The entertainment community is such a special collection of hardworking artists and personalities, and we are honored to work alongside everyone.”
Last month, TheWrap obtained a gross sales deck that touted what was then often known as Moxie Media that stated it might concentrate on the highest 1% of expertise and get rid of the bloated consumer lists that the massive companies have that stop brokers from devoting the suitable time and a spotlight to their greatest earners. The deck highlighted examples like Reese Witherspoon’s Hello Sunshine for instance for a way the brand new enterprise would intention to develop celebs’ manufacturers and bolster their very own manufacturing firms and voices.
The gross sales deck stated that now was the right time to launch by declaring the rift between the WGA and the companies, in addition to the necessity for large media empires to search out celebrities to curate content material.
Micelli beforehand stepped down from his function at Entertainment One as the corporate’s chief technique officer of movie, tv and digital in April after two years on the job. Before that he was at CAA for 23 years, and his transfer got here after eOne was acquired by Hasbro for $3.eight billion final 12 months. While Micelli was not concerned with the Hasbro deal, he primarily dealt with packaging and home gross sales for tv.
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