Buying and promoting rights to streaming content material simply obtained an entire lot simpler and smarter. A brand new platform known as Whip Media Exchange has launched in a beta model that enables consumers and sellers to make higher, data-driven choices on licensing streaming rights to movies and exhibits, TheWrap has realized completely.
As of Tuesday, Lionsgate, Giant Pictures and DMD Limited / CiND!E Films have joined Whip Media Exchange as sellers presenting their content material libraries on the platform, with extra distributors and studios anticipated to affix quickly.
Whip Media Exchange is supposed to provide each consumers and sellers a single platform to find, purchase and promote content material rights. The platform makes use of personalised, predictive analytics to assist customers establish the very best locations and technique of licensing content material for streaming.
Richard Rosenblatt, the founder and CEO of Whip Media, instructed TheWrap it’s turn out to be more and more difficult for content material house owners to know the place and tips on how to put out their content material. And the numerous new streaming platforms, continually overlapping home windows and evolving enterprise fashions make it more durable to know what movies and exhibits will carry out greatest or shall be put in the very best place to succeed. As streaming continues to dominate in Hollywood and all over the world, Whip Media hopes to be an organization that may assist streamers make these choices.
Whip Media Exchange makes use of an algorithm and predictive mannequin that calculates a “Demand Score” in order that consumers and sellers perceive which TV and movie titles will carry out greatest on a selected platform and in a selected area or market.
It additionally makes use of a real-time dashboard that updates titles’ availability throughout all home windows, territories or platforms. Content sellers can simply handle obtainable rights and goal particular titles to particular consumers, and consumers could be positive any title they see within the database is out there for licensing. So there’s no extra guess work to determine what’s already purchased or offered, and there’s no extra sending out infinite variations of spreadsheets to a number of potential consumers.
“The Exchange transforms the global film and TV buying and selling process to one where data and AI drive the experience and streamline content discovery, selection and transactions,” Rosenblatt mentioned. “Streaming has drastically changed the media landscape, and we want to enable licensing to follow the same growth trend. With the launch of the Exchange, Whip Media uniquely provides data and technology to meet the evolving needs of buyers and sellers, along with the industry-leading platform that facilitates the entire content licensing process.”
“Connecting our buyers with the right titles is a combination of art and science,” Jim Packer, Lionsgate president of worldwide tv and digital distribution, added. “Whip Media Exchange’s data-driven platform helps our clients navigate our deep portfolio of films and television series and allows us to work with them to create the best content mix for their audiences in every territory.”
Whip Media has beforehand used its information as a way of serving to shoppers maintain monitor of their streaming conduct, for corporations to make use of information to foretell what their subsequent piece of content material must be and for contract licensing administration. The firm is now combining all of that functionality into the Exchange, which assigns scores to titles primarily based on client viewership engagement insights from 16 million viewers in over 170 international locations, and throughout 4.5 million film and TV episodes obtainable on 1,100 international platforms.
Buyers will get their very own personalised scores primarily based on their wants, they usually can kind obtainable titles by territory, style or the kind of licensing rights which can be obtainable. For occasion, consumers can see obtainable SVOD home windows for a movie, or they’ll see whether or not that title additionally has a model with subtitles or voice dubs in different languages. They may even view a rating…
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