Rumer Willis Badgley Mischka Ad Campaign Debuts

Rumer’s ready for her close-up.

On Wednesday, high-end fashion brand Badgley Mischka unveiled the first look at its spring 2011 campaign, featuring actress Rumer Willis. The daughter of Hollywood heavyweights Bruce Willis and Demi Moore appears in a campaign shot by Tony Duran on a beach in Malibu.

“It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess. Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign,” says Rumer, whose acting credits include The House Bunny and a guest arc on The CW’s 90210.

Mark Badgley and James Mischka chime in: “Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.”

The campaign will debut online, in print, and on billboards in March.