Jada Pinkett Smith and Will Smith have launched Westbrook Inc., a multimedia enterprise that may embody the subsidiary firms already owned by the Smiths, together with Overbrook Entertainment and Red Table Talk Enterprises, the couple introduced Wednesday.
Westbrook Inc. may also comprise the newly fashioned Westbrook Studios, Westbrook Media and the merchandising enterprise Good Goods.
Kosaku Yada will lead the brand new enterprise as CEO. He is joined by CAA’s former head of worldwide shopper technique, Tera Hanks, who will function Westbrook Inc.’s president. The staff is rounded out by COO Gila Jones, CFO Kevin McDonald and VP of Business Development Jesse Uram.
Westbrook Inc. will create quick and mid-form digital content material in addition to extra conventional TV sequence and movies. The firm will start launching content material beneath the brand new banner beginning later this month.
“We are so excited to announce this new venture and fully immerse ourselves in all areas of the media and entertainment space,” Westbrook Inc. co-founders Will Smith and Jada Pinkett Smith stated in an announcement. “With our incredible team of family, chosen family, and longtime business partners, Westbrook Inc.’s mission is to spread positive ideas, art, and products that entertain and empower the greatest number of lives, inspiring the next generation of artists to do good in the world.”
Westbrook Studios would be the studio dwelling for any of the corporate’s movie and TV initiatives reminiscent of Jada Pinkett’s Smith’s Facebook Watch sequence “Red Table Talk,” in addition to initiatives from Westbrook Media and Overbrook Entertainment. The firm may also develop starring autos for Will Smith. Steve Bender has joined the studio within the position of improvement finance.
Overbrook Entertainment will proceed to be led by founder James Lassiter and president Caleeb Pinkett. The firm is at the moment producing Warner Bros.’ upcoming “King Richard,” and is growing the YouTube sequence “Cobra Kai.”
Westbrook Media is led by CEO Brad Haugen and is a digital content material studio that works with expertise and types to develop quick and mid-form content material and social media administration. Lukas Kaiser and Sadao Turner lead inventive and strategic path of the corporate. The firm has labored on Will Smith’s social media, the social channels for “Red Table Talk,” “Aladdin” and Jaden Smith’s water model JUST Water.
The Good Goods firm just lately put out new “Fresh Prince” attire and equipment and also will develop new merchandise and licensing based mostly on Westbrook Inc.’s current library.
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