Sony Six bags broadcast rights to New Zealand – India cricket series

The channel will telecast 5 ODIs and 2 Test matches starting January 19, 2014

BestMediaInfo Bureau | Mumbai | January 10, 2014

Sony Six, a leading sports and entertainment channel, has acquired the exclusive broadcast rights to the New Zealand vs India cricket series. The series will be held in New Zealand and is scheduled from January 19, 2014 to February 18, 2014. The 30-day tour starts with five ODIs followed by two Test Matches.

Commenting on this acquisition, NP Singh, CEO, MSM, said, “We are delighted to partner New Zealand Cricket as the official broadcaster for this series. With this acquisition we are staying true to our objective of delivering high octane sporting events. Sony Six viewers can now look forward to some of the best cricketing action from two of the most stellar cricket teams in the world.”

Prasana Krishnan, Business Head, Sony Six, said‎, “We are delighted to have this series come our way early into the New Year. Through this acquisition we will give our viewers direct action to one of the most awaited cricket series in 2014. Both New Zealand and India play an exciting brand of cricket and we are thrilled to be the exclusive partner to this promising series.”

David White, CEO, New Zealand Cricket, commented, “We are delighted to partner with Sony Six for the series. India is home to the most passionate and dedicated cricket fans, and with Sony Six as partners for the series, we are assured to reach out to the fans in the best manner.”

The India tour of New Zealand is part of the Future Cricket Tour Programme (FTP) prepared by the International Cricket Council (ICC). This is the first series for the Indian team in 2014. The two teams last met in New Zealand five years ago in 2009 where India were able to register a series win in New Zealand after 41 years.

Sony Six is owned and operated by MSM India. The company exclusively broadcasts some of the world’s largest international sporting properties like the Pepsi IPL, UEFA EURO 2016, Qualifiers for UEFA EURO 2016 and the European Qualifiers for FIFA World Cup 2018, Australian Open, TNA, The NBA and The Ultimate Fighting Championship (UFC).

Schedule for New Zealand vs India cricket series:

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