BuzzFeed is teaming up with Lionsgate to develop, produce and distribute characteristic movies theatrically as a part of a multi-picture slate, BuzzFeed introduced Tuesday.
Lionsgate will greenlight options that shall be produced with BuzzFeed and aimed toward millennial and Gen Z audiences, and the films shall be primarily based on BuzzFeed’s authentic IP in addition to different tales designed to enchantment to BuzzFeed’s viewers.
Several tasks are already in growth and can faucet into established filmmakers and new voices throughout the media firm’s secure. The firms plan to launch their first co-production in 2021.
BuzzFeed additionally factors to information that claims practically three-quarters of its viewers make their TV and movie selections primarily based on the employees’s personal content material suggestions, and the movie’s growth course of will use that very same information and insights in an effort to determine what tales will work finest with younger audiences.
“We are thrilled to collaborate with BuzzFeed to expand our digital footprint with a slate of original films that speak to their highly engaged audience,” Lauren Bixby, Lionsgate VP acquisitions and co-productions, mentioned in an announcement. “With our innovative marketing strategy and agile distribution teams, combined with BuzzFeed’s impressive and extensive global reach, the partnership will allow two entrepreneurial companies to work together to develop some great IP.”
“This exciting partnership with Lionsgate marks a new chapter for BuzzFeed and our studio endeavors,” Richard Alan Reid, SVP of world content material and movie at BuzzFeed mentioned in an announcement. “We are expanding our strategy to include long-form content, with a slate that celebrates identity, diversity and youth culture, and concepts that highlight themes and characters not typically at the center of pop movies.”
Jason Moring and Michael Philip of manufacturing firm CR8IV DNA will act as consultants.
Deadline first reported the information of the partnership.
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