The Motion Picture Association introduced on Monday that it has renewed the contract of its chairman/CEO Charles Rivkin for 3 years beginning on Jan. 1, 2021.
Rivkin grew to become chairman/CEO of the MPA firstly of 2018 and oversaw the commerce group by the rise of a number of streaming providers and the fast development of China and different worldwide markets as main hubs for manufacturing and field workplace. In 2019, Rivkin welcomed Netflix as the primary streaming studio to affix the MPA as a member firm and simply final month invited Apple TV+ to affix the Alliance for Creativity and Entertainment.
Rivkin additionally oversaw the merging of the MPA’s varied regional branches right into a unified, world group. For a long time, the group had lengthy been referred to as the Motion Picture Association of America, however has shortened its title to acknowledge the rising income for the leisure business exterior of North America. In 2019, worldwide markets exterior the United States and Canada accounted for 73 p.c of the overall field workplace and over $28 billion in digital residence leisure income.
“I am honored to continue leading the Motion Picture Association through this pivotal moment for the film, television, and streaming industry,” Rivkin stated in an announcement. “Our members are leading the way in creating the most compelling stories around the world and delivering them to global audiences in the most innovative ways on every available screen.”
“The pandemic has only underscored how great storytelling helps to connect people – even when they are forced to be apart,” he added. “I look forward to continuing to work with our Members and partners to advocate for creators, protect their content and economic livelihoods, and sustain the unparalleled pioneering spirit that has characterized our industry for more than a century.”
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