Skydance Media is in remaining talks to rent WME govt Rebecca Mall to supervise your complete advertising and marketing division, a person with information of the scenario stated Tuesday.
As a part of a reshuffle on the Paramount-based manufacturing firm, present advertising and marketing head Anne Globe and company communications EVP Jack Horner will exit the corporate.
Prior to her work as a senior advertising and marketing exec at WME, Mall labored at Paramount because the studio’s co-president of home advertising and marketing and has additionally labored on advertising and marketing initiatives at ABC, NBCUniversal and Google, significantly in direct-to-consumer ventures.
In a newly designed position she is predicted to take beginning subsequent yr, Mall will oversee all elements of the corporate’s advertising and marketing efforts, together with for initiatives within the studio’s streaming, theatrical, animation and TV divisions.
Globe is ending a five-year run at Skydance as chief advertising and marketing officer, the place she oversaw the advertising and marketing campaigns for the 2 most up-to-date “Mission: Impossible” movies: “Rogue Nation” in 2015 and “Fallout” in 2018. Horner joined the corporate in 2018 after a protracted stint at Warner Bros.
Skydance’s upcoming initiatives embody the Tom Cruise movie “Top Gun: Maverick,” which shall be launched by Paramount subsequent yr, two extra “Mission: Impossible” motion pictures and the G.I. Joe prequel “Snake Eyes.” The firm has additionally just lately launched a brand new animation division with plans to launch its first characteristic movie, “Luck,” in February 2022 with Paramount distributing.
The rent was first reported by Deadline.
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