Bryce Dallas Howard Kate Spade New York Spokesmodel

Twilight star Bryce Dallas Howard has been tipped as the new spokesmodel for Kate Spade New York.

This is the first time that Kate Spade, the 48-year-old co-founder and namesake of the New York fashion house, has selected celebrity to front a campaign in the brand’s 18 years, according to Women’s Wear Daily, who first cracked the scoop on Wednesday.

Deborah LLoyd, president and chief creative officer of Kate Spade, is very taken with the flame-haired starlet.

“We’ve been looking for someone to have a partnership with, as opposed to a flirtation. We loved her, and that she grew up with the brand. She’s not just a pretty face. She’s a multitalented woman, which represented the brand very well,” she explained of the decision to scoop up Bryce.

Howard, 29, will be hawking colorful boxy bags, raincoats, retro-inspired shoes, and accessories for the brand beginning this spring. The actress appears in bright and colorful ads that were shot by fashion photographer Norman Jean Roy in Brooklyn late last year.

“The Kate Spade offer came up and I kind of lost my mind,” an excited Bryce beamed in a statement announcing the deal. “There’s something about that brand that, from a young age, I really, really, really connected with. It was always the thing I wanted for Christmas…since I was 15 or 16.”

She added: “It represents a lifestyle that I always really loved… It’s my first experience [in an ad campaign]. But I wouldn’t have been good otherwise… It just would have been obvious if I weren’t into the brand.”