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Harry Potter Sets New Pre-Opening Sales Record


Warner Bros. Pictures

July 13, 2011

Warner Bros. Pictures announced today that Harry Potter and the Deathly Hallows – Part 2 has broken the advance ticket sales record with more than $ 32 million already. Here is the official press release:

Warner Bros. Pictures Harry Potter and the Deathly Hallows Part 2 has already broken several records in the days leading up to the series finales hugely anticipated release. The announcement was made today by Dan Fellman, President, Warner Bros. Pictures Domestic Distribution.

Advance ticket sales have skyrocketed to more than $ 32 million, a new pre-opening record. Many midnight and first-day show times are already sold out across the country, despite the fact that the movie will be showing on more than 11,000 screens in 4,375 locationsboth marking records for the Harry Potter serieswith more than 3,800 locations opening the film at midnight on Thursday night. Breaking another industry record, the film is being released on 274 IMAX screens nationwide.

The very first Harry Potter movie to be released in 3D, Harry Potter and the Deathly Hallows Part 2 will be shown in 3D at more than 3,000 locations. In a nod to one of the most iconic features of the title character, special commemorative Harry Potter 3D glasses will be given free to fans attending select 3D midnight showings, while supplies last.

In making the announcement, Fellman stated, We appreciate the loyalty of Harry Potter fans and understand that they have been waiting 10 years for this moment. We cant wait to show them the movie, which we believe delivers on every level, so we are putting the film out on as many screens as possible in an effort to satisfy demand from coast to coast. We want to ensure that fans who have been counting down to the finale will have every chance to see it, early and often, and we hope that they will take advantage of the opportunity to watch all their favorite characters in 3D for the first time, which is an experience not-to-be-missed.

Harry Potter and the Deathly Hallows Part 2, is the final adventure in the Harry Potter film series. In the epic finale, the battle between the good and evil forces of the wizarding world escalates into an all-out war. The stakes have never been higher and no one is safe. But it is Harry Potter who may be called upon to make the ultimate sacrifice as he draws closer to the climactic showdown with Lord Voldemort. It all ends here.

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